Join Ian Lurie for an in-depth discussion in this video Polishing the draft, part of Writing Marketing Copy.
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…You've written your marketing copy on-point and using the correct style.…But you're not done.…It's time to put the polish on it all.…I'm going to use several examples in this video and have included them…as exercise files for this course, so be sure to check them out.…Harrison, CEO and Founder of Harrison's Helmets, just finished writing…the introductory copy for his flagship bicycle helmet, the HH1.…But it needs some work before it's ready for public use.…Here's some basic rules he should follow.…First, get some help.…If at all possible, have someone else edit and proofread your marketing copy too.…
They'll find things that you don't.…But I know that's not always possible.…Deadlines get in the way.…Just have someone else review your copy as often as possible.…Next, you need to edit and then proofread.…Editing for our purposes means we're…reorganizing, rewording, and modifying our copy.…Proofreading means we're checking spelling, grammar, and punctuation.…If you proofread first, you'll probably have to do it again after you edit.…
- What is copywriting?
- Writing the first draft
- Writing and testing headlines
- Structuring copy for print vs. online delivery
- Using typography effectively
- Rewriting copy
- Managing a team of copywriters