Join Elizabeth Marsten for an in-depth discussion in this video Next steps, part of Pay-Per-Click Fundamentals.
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…So, there you have it.…We've covered a lot of material in this course.…So, I encourage you to go back…periodically and re-review individual videos as they apply.…Additionally, I have some resources that you might consider to…either broaden your paid search knowledge further or in other formats.…If you like very large books and liked me, I wrote the PPC…fundamentals section for the book, All-In-One…Web Marketing for Dummies by Wiley Publishing.…Book four.…You can also find me doing Webinars…and speaking at conferences around the country.…So, if we do happen to cross paths, please be sure to come up and say hi.…
I love talking about paid search, seriously, I love it.…Or, if you want to test out your paid search chops, check out the Google AdWords…Learning Center where you'll find tutorials and quizzes…to study for the AdWords Individual Certification Exam.…The exam costs $50 to take, but study…materials available in text and video format are free.…Bing Ads also has a certification exam with free video…and text study materials, and their exam is free to take.…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors