Join Peter Kent for an in-depth discussion in this video Next steps for linking, part of SEO: Link Building (2015).
Linking is usually the worst part of SEO work. …It's a real stumbling block for many people. …Actually creating a website and making sure it's optimized correctly is rather like paint by numbers. …You just have to follow the steps and get it done. …But then you come to linking and in many ways, it's far more complicated. …It can be boring, tedious work and it's often hard to find good people to do it properly. …It's going to get harder too; this is really a critical area for search engines.…
One sad result of the focus on links to help with search ranking is that the web is now …drowning in garbage pages created solely to hold links pointing to other websites, to …convince the search engines that the reference sites are important. …This is bad for the search engines and bad for the web. …So the search engines are going to continue to work on cleaning up, to distinguish between …good and bad links. …As I discussed earlier in this course, there are two types of links: the real thing and the fake thing.…
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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