Mobile Marketing Fundamentals

with Michael Becker
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Mobile Marketing Fundamentals
Video duration: 0s 3h 35m Beginner


Jump into the world of mobile marketing and reach customers on the go. Understand basic mobile marketing concepts and trends, develop a strategy that works for your business, and then implement and optimize the strategy following industry best practices. Mobile marketing expert Michael Becker shows how to prep your website and emails for mobile visitors, launch SMS campaigns, find development partners, advertise on mobile, and measure results.

Topics include:
  • Understanding the mobile marketing purchase funnel
  • Auditing your mobile readiness
  • Testing your email and web performance
  • Creating a strategy
  • Establishing a basic mobile web presence
  • Setting up a QR code program
  • Building your mobile phone number database for an SMS campaign
  • Planning a mobile app
  • Setting up a mobile display ad campaign
  • Understanding government regulations on mobile marketing


- Welcome to Mobile Marketing Fundamentals. My name is Michael Becker, and throughout this course we're going to explore the world of mobile marketing, and the incredible impact it can have on your ability to communicate, engage and interact with your customers throughout their journey with you, your business, and the marketplace in general. In this course I'll explain mobile marketing and the mobile marketing industry. I'll walk you through how to create mobile marketing strategies, execute mobile marketing campaigns, and find strategic partners that you can use to add mobile to the heart of your marketing efforts.

Good luck with your mobile marketing journey. This is just the start. The world is moving at the pace of mobile, meaning it's moving incredibly fast. If you're not careful, you just may miss it. So let's get started with Mobile Marketing Fundamentals.

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