Interpreting results


show more Interpreting results provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals show less
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Interpreting results

In this lesson, we're going to walk through a PPC account and identify what is bad and what is good and the areas you should be regularly checking when evaluating the success of your efforts. Additionally, I'll give you some rules of thumb to use to keep in mind so that you can start to form your own baselines for what is good and what is bad. While each industry and account will be different in performance and goals, in the end only you can make the call on what is working for you and what is not. We'll be focusing on the AdWords platform in this lesson, but you can easily take the tips and methods here and utilize them on the Bing Ads platform.

The areas that I'll walk through in terms of determining good or bad performance are ads around CTR and number of clicks, keywords around CTR and number of clicks. Bids, when to increase or not. Cost per click. As in what is too high. And then conversion rate, what is low and how to improve. Ad performance is one of the most important areas of ...

Interpreting results
Video duration: 6m 7s 2h 29m Beginner

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Interpreting results provides you with in-depth training on Marketing. Taught by Elizabeth Marsten as part of the Pay-Per-Click Fundamentals

Subject:
Marketing
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