Join Elizabeth Marsten for an in-depth discussion in this video Interpreting results, part of Pay-Per-Click Fundamentals.
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…In this lesson, we're going to walk through a…PPC account and identify what is bad and what…is good and the areas you should be…regularly checking when evaluating the success of your efforts.…Additionally, I'll give you some rules of thumb to use to keep in mind so that…you can start to form your own baselines for what is good and what is bad.…While each industry and account will be…different in performance and goals, in the end…only you can make the call on what is working for you and what is not.…We'll be focusing on the AdWords platform in this lesson, but you can easily…take the tips and methods here and utilize them on the Bing Ads platform.…
The areas that I'll walk through in terms of determining good or bad performance…are ads around CTR and number of clicks, keywords around CTR and number of clicks.…Bids, when to increase or not.…Cost per click.…As in what is too high.…And then conversion rate, what is low and how to improve.…Ad performance is one of the most important areas of account maintenance.…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors