Join Elizabeth Marsten for an in-depth discussion in this video Installing conversion tracking, part of Pay-Per-Click Fundamentals.
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…Installing conversion tracking in your AdWords and Bing accounts is…one of the best things you can do for yourself.…It does require access to your site's code, specifically…the thank you or registration complete page in most cases.…Some of you may or may not have access or the…ability to do this, but it's definitely worth the investigation if possible.…And if so, paying a contractor or hosting provider to do it for you.…This is a very common request and type of work.…So it should be fairly easily priced out in standard.…Additionally if you're unable to install code on…a thank you page or don't have a thank…you page, you can select a different type…of page or action to classify as a conversion.…
This could be any page on your site,…technically, but what I caution against is setting up…a page that will be reached many times but…is not truly indicative of an action being completed.…For example, a page view of a category page or a click through to a…product page will add up fast and distort your metrics as to what a conversion is.…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors