Join Peter Kent for an in-depth discussion in this video How link analysis revolutionized web search, part of SEO: Link Building (2015).
As I discussed in the last video, the search engines in the late 1990s were faced with …enormous amounts of data to sift through. …The idea of simply looking at a page to figure out what was in it, and whether it was a good …match for a searcher's query, simply wasn't enough anymore. …New methods had to be developed for ranking web pages and link seemed to be the way to go. …In 1996 a search engine called RankDex owned by a subsidiary of Dow Jones was experimenting …with using links to assess the value of the pages that links pointed to.…
The site would rank search results based on how many links pointed to each page. …RankDex is long gone, but the designer went on to build Baidu, China's equivalent of Google, …and the world's fifth most popular website. …Then came Google with this PageRank system and this revolutionized the role of search. …The basic concept is simple: use links pointing to websites to give you an idea of how important …to link two pages really are. …If one page has lots of links and another very few, then the web is just voted for the …
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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