When we begin optimizing our website and taking our keywords to implement on the site, the first place I tell people to look is the page title. The page title is one of the more obvious elements on the page, however sometimes it's overlooked. The easiest place to find the page title is at the top of the browser bar or the tab depending upon the browser that you're using. That page title is completely under your control. You can fill in the words based on what type of programming you might be using to manage your website.
Sometimes its very easy. Other times it might be a little difficult. Again, it depends upon the type of programming that is managing your website. The place to look in your code that determines what will show on the page title is in the heading of your code. That's usually at the top of the page. And, you can find your page title in the title container. The forward slash title at the end closes that container and anything in between the two titles will show as the page title in your browser. This is how you can manage your keywords by going in and adding them to the page titles, so that it properly describes the content.
That is on every page. Now, I can't stress enough the importance of the page title. It's the number one search engine optimization element on the page that is directly under your control. Because of that, every page on your website should have a unique page title. That means that your content on every page needs to be summarized in that page title, that communicates, and is descriptive and concise, of the content that's on that page.
I can't stress enough, you can start by going to your website and looking at a few pages and comparing the page title to the content that is on the page. Is it unique? Is it concise? And does it use the primary keywords that describe the content so that you can compete for those rankings with your website.
Author
Updated
10/12/2017Released
2/27/2014- Understanding how keywords work
- Using long-tail keywords, phrase patterns, and plurals
- Organizing keyword data with a keyword spreadsheet
- Interpreting data and discovering searcher intent
- Measuring keyword competitiveness and brand impact
- Examining keyword demand and keyword trends
- Applying keywords to your website for maximum searchability
- Creating effective PPC ads based on keywords
- Understanding PPC bidding strategies to avoid costly mistakes
- Measuring results so you can further prioritize marketing efforts
Skill Level Intermediate
Duration
Views
Q: This course was updated on 10/12/2017. What changed?
A: The following topic was updated: Moz. In addition, new videos were added that cover the Wordtracker keyword tool and SEO in Google Analytics.
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Introduction
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Welcome1m 13s
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1. Mine the Rich Resources of Keywords
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What are keywords?4m 11s
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The implications of keywords6m 36s
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How can we use keywords?5m 27s
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View the keyword universe3m 25s
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2. Managing Keyword Data for Maximum Insights
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Find initial keywords2m 18s
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Utilize the long tail4m 25s
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Find phrase patterns2m 15s
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Search for synonyms3m 19s
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Plan for plurals1m 56s
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3. Find Searcher Intent from Keyword Searches
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Find searcher intent1m 48s
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Measure brand impact2m 26s
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Assess the right searcher5m 45s
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Assess competitive data4m 5s
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4. Adding Three-Dimensional Keyword Data
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Compare keyword trends5m 15s
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Asking why3m 22s
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Articulating strategy2m 35s
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5. Using Keyword Management Tools
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Raven tools3m 55s
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Moz4m 26s
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SEMrush2m 27s
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Wordtracker keyword tool4m 36s
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6. Apply Keywords to Your Website
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Understand page structure3m 40s
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7. Apply Keywords to Your PPC Campaign
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Create effective ads4m 16s
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Avoid costly mistakes4m 48s
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Focus on negative keywords3m 16s
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8. Measure Your Results
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Do not be fooled by rankings3m 35s
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Measure the right outcomes6m 19s
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SEO in Google Analytics4m 43s
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Conclusion
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Next steps2m 25s
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Video: Familiarize yourself with the page title