Join Peter Kent for an in-depth discussion in this video Exploring the two types of links, part of SEO: Link Building (2015).
I like to think of linking as two separate games, creating two different types of links. …These two groups maybe thought of as the real links on one hand and fake or contrived links on the other. …What do I mean by real links? …The real thing, a real link, is a type of link that the major search engines really want to see. …It's a link pointing to a website from another site but it exists because the owner of that …other website really wants to create a link. …The owner has found a reference page to be in some way useful, or amusing, or interesting, …or engaging in some manner.…
These are the sort of links that search engines are most interested in because they are genuine …votes for your site. …On the other hand is the fake link. Not fake in the sense that the link is somehow not …real in the technical or structural sense. …They are real HTML links. …But fake in a sense that the purpose for the link is fake. …The link isn't there because the person owning the site linking to yours particularly cares for your site. …
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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