SEO: Link Building: Explore the Two Types of Links


show more Exploring the two types of links provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth show less
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Exploring the two types of links

I like to think of linking as two separate games, creating two different types of links. These two groups maybe thought of as the real links on one hand and fake or contrived links on the other. What do I mean by real links? The real thing, a real link, is a type of link that the major search engines really want to see. It's a link pointing to a website from another site but it exists because the owner of that other website really wants to create a link. The owner has found a reference page to be in some way useful, or amusing, or interesting, or engaging in some manner.

These are the sort of links that search engines are most interested in because they are genuine votes for your site. On the other hand is the fake link. Not fake in the sense that the link is somehow not real in the technical or structural sense. They are real HTML links. But fake in a sense that the purpose for the link is fake. The link isn't there because the person owning the site linking to yours p...

Exploring the two types of links
Video duration: 5m 11s 2h 24m Intermediate Updated Sep 14, 2015

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Exploring the two types of links provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth

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Marketing
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