Explore keywords and Google bombs SEO: Link Building


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Exploring keywords and Google bombs

In this video, we're going to look at another critical concept, one that I feel is really more important than PageRank for all the fuss that is made over the PageRank algorithm. We're going to discuss the importance of putting keywords into your link's anchor texts. The fact is you can have high PageRank pages, but if they're not well optimized, they still won't rank well, and keyworded links are part of the optimization process in a sense. PageRank merely tells the search engines that your site is popular but keywords in the links tell the search engines why. They tell the search engines what your site is about.

PageRank can't do that. Take a look at this search for olive oil face cream. We'll open the pages listed from the organic search results one by one, skipping the shopping and video results. And look at the PageRank. You can see, starting at the top, we have a variety of PageRanks and you'll notice that they're not in sequential orde...

Exploring keywords and Google bombs
Video duration: 6m 47s 2h 24m Intermediate Updated Sep 14, 2015

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Exploring keywords and Google bombs provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth

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Marketing
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