Join Peter Kent for an in-depth discussion in this video Exploring keywords and Google bombs, part of SEO: Link Building (2015).
In this video, we're going to look at another critical concept, one that I feel is really …more important than PageRank for all the fuss that is made over the PageRank algorithm. …We're going to discuss the importance of putting keywords into your link's anchor texts. …The fact is you can have high PageRank pages, but if they're not well optimized, they still …won't rank well, and keyworded links are part of the optimization process in a sense. …PageRank merely tells the search engines that your site is popular but keywords in the links …tell the search engines why. They tell the search engines what your site is about.…
PageRank can't do that. …Take a look at this search for olive oil face cream. …We'll open the pages listed from the organic search results one by one, skipping the shopping …and video results. …And look at the PageRank. …You can see, starting at the top, we have a variety of PageRanks and you'll notice that …they're not in sequential order. There's no direct correlation between Rank and PageRank. …
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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