Join Peter Kent for an in-depth discussion in this video Explaining Google PageRank, part of SEO: Link Building in Depth.
Back in the mid-1990s the idea of using links to help rank web pages had already occurred …to various people. …In 1996, Robin Li designed the system called RankDex, in which links were used to help rank pages. …The same year, Sergey Brin and Larry Page began working on BackRub, the system that …two years later would be released commercially as Google. …There was also Jon Kleinberg's hyperlink induced topic search at IBM and various others. …Much of this early work was based on the concept of citation count or citation analysis which …actually dates back to the 1950s.…
The idea was that you could figure out how important academic papers are by analyzing …the number and type of citations of those papers and other academic papers. …In fact, today, Google Scholar uses citation analysis to rank search results. …But it's specifically PageRank that is remembered and PageRank that occupies so much time and …energy in the SEO field. …Why? Because it's Google's link analysis algorithm and Google is of course, the giant in the …
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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