Explain Google PageRank SEO: Link Building


show more Explaining Google PageRank provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth show less
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Explaining Google PageRank

Back in the mid-1990s the idea of using links to help rank web pages had already occurred to various people. In 1996, Robin Li designed the system called RankDex, in which links were used to help rank pages. The same year, Sergey Brin and Larry Page began working on BackRub, the system that two years later would be released commercially as Google. There was also Jon Kleinberg's hyperlink induced topic search at IBM and various others. Much of this early work was based on the concept of citation count or citation analysis which actually dates back to the 1950s.

The idea was that you could figure out how important academic papers are by analyzing the number and type of citations of those papers and other academic papers. In fact, today, Google Scholar uses citation analysis to rank search results. But it's specifically PageRank that is remembered and PageRank that occupies so much time and energy in the SEO field. Why? Because it's Google's link analysis algorith...

Explaining Google PageRank
Video duration: 7m 43s 2h 24m Intermediate Updated Sep 14, 2015

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Explaining Google PageRank provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth

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