Join Michael Becker for an in-depth discussion in this video Experiencing mobile marketing, part of Mobile Marketing Foundations.
To understand mobile, it's important to recognize…the fact that mobile is not just a device…or a single digital channel like email.…Today's mobile devices can do a lot.…The typical phone today has 11 channels,…and six enablers that can be used to enhance…the customer experience within these channels.…The channels include messaging,…SMS, MMS, USSD and email;…Alerts, Bluetooth and push;…Audio, calls and streaming audio;…Browsing, the web, native, responsive and progressive,…and content.…
And applications, native apps, hybrid apps,…and most recently what's being referred to…as web apps.…Each one of these channels can be enhanced…by one of six enabling experiences…including advertising, data, sensors,…cloud computing services, location,…commerce, and contactless triggers.…Let's take a look at some of these experiences mobile.…You can text message.…You can include QR codes on packaging…or in in-store signage.…You can create audio triggers where your phone…could be actually listening to TV and radio,…and create unique experiences with the consumer…
Author
Michael Becker
Released
6/26/2014This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
- Understanding the mobile marketing purchase funnel
- Auditing your mobile readiness
- Testing your email and web performance
- Creating a strategy
- Establishing a basic mobile web presence
- Setting up a QR code program
- Building your mobile phone number database for an SMS campaign
- Planning a mobile app
- Setting up a mobile display ad campaign
- Understanding government regulations on mobile marketing
Skill Level Beginner
Duration
Views
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Introduction
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Welcome49s
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1. Understanding Mobile Marketing
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2. Establishing Your Mobile Foundation
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Setting objectives1m 35s
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Evaluating your resources3m 31s
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3. Mobilize Your Web Presence
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Mobile optimizing example4m 51s
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Getting local3m 15s
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Setting up a QR code program9m 51s
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4. Launching an SMS Campaign
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The value of messaging1m 54s
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Measuring messaging results3m 39s
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5. Building Mobile Applications
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App type considerations3m 17s
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6. Managing Mobile Advertising and Commerce Initiatives
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Integrating mobile commerce8m 23s
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Creating a mobile coupon7m 36s
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7. Regulation, Resources, and the International Perspective
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Mobile marketing partners4m 23s
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Partnership considerations3m 44s
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Conclusion
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Preparing for the future2m 47s
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Video: Experiencing mobile marketing