Join Lorrie Thomas Ross for an in-depth discussion in this video Exercise files, part of Writing a Press Release (2014).
There are exercise files available to all lynda.com members to support you as you write press releases. I encourage you to download them and follow along as we go through the course. The exercise files include a press release writing brain storm sheet, a sample completed press release writing brain storm sheet, a press release writing template, and a sample press release written for the land and hotel, the fictional company we use throughout this course.
- Picking a topic
- Defining your who, what, where, when, and how
- Writing a title
- Writing a quote
- Writing the body copy
- Distributing a press release