Join Matt Bailey for an in-depth discussion in this video Evaluate your page title options, part of SEO: Keyword Strategy.
…Now, when creating your page title, there are very few rules.…But, there are a lot of methods.…And many people subscribe to many different methods.…Depending upon who you read or where you get your advice from…on writing page titles, everyone comes at it with a different opinion.…It really comes down to how you want to manage your page…titles and what you think is a reasonable way of approaching it,…but it's always important to measure and see the…results based on what everyone else is doing as well.…
So let's look at the search engine results page and let's look at a few page titles.…The best way I find of evaluating how to rank in specific areas.…Is to look and see what everyone else is doing, and see…if you might want to mimic it, or stand out from the crowd.…Like I said, there are no specific…rules to creating page titles.…There's just a lot of guidelines and ideas that you can bring to the table.…The first guideline that I would tell you is that…you need to limit your page title to about 65 characters.…
Author
Updated
10/12/2017Released
2/27/2014- Understanding how keywords work
- Using long-tail keywords, phrase patterns, and plurals
- Organizing keyword data with a keyword spreadsheet
- Interpreting data and discovering searcher intent
- Measuring keyword competitiveness and brand impact
- Examining keyword demand and keyword trends
- Applying keywords to your website for maximum searchability
- Creating effective PPC ads based on keywords
- Understanding PPC bidding strategies to avoid costly mistakes
- Measuring results so you can further prioritize marketing efforts
Skill Level Appropriate for all
Duration
Views
Q: This course was updated on 10/12/2017. What changed?
A: The following topic was updated: Moz. In addition, new videos were added that cover the Wordtracker keyword tool and SEO in Google Analytics.
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Analyzing Your Website to Improve SEO
with Peter Kent1h 47m Intermediate
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Introduction
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Welcome1m 13s
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1. Mine the Rich Resources of Keywords
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What are keywords?4m 11s
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The implications of keywords6m 36s
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How can we use keywords?5m 27s
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View the keyword universe3m 25s
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2. Managing Keyword Data for Maximum Insights
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Find initial keywords2m 18s
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Utilize the long tail4m 25s
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Find phrase patterns2m 15s
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Search for synonyms3m 19s
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Plan for plurals1m 56s
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3. Find Searcher Intent from Keyword Searches
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Find searcher intent1m 48s
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Measure brand impact2m 26s
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Assess the right searcher5m 45s
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Assess competitive data4m 5s
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4. Adding Three-Dimensional Keyword Data
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Compare keyword trends5m 15s
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Asking why3m 22s
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Articulating strategy2m 35s
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5. Using Keyword Management Tools
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Raven tools3m 55s
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Moz4m 26s
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SEMrush2m 27s
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Wordtracker keyword tool4m 36s
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6. Apply Keywords to Your Website
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Understand page structure3m 40s
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7. Apply Keywords to Your PPC Campaign
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Create effective ads4m 16s
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Avoid costly mistakes4m 48s
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Focus on negative keywords3m 16s
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8. Measure Your Results
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Do not be fooled by rankings3m 35s
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Measure the right outcomes6m 19s
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SEO in Google Analytics4m 43s
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Conclusion
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Next steps2m 25s
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Video: Evaluate your page title options