Evaluate landing pages for value

…The next step in measuring the value of my keyword research and my…marketing efforts is to look at the…specific landing pages that people are finding.…We've already grouped our visitors in terms of…segments by looking at what words they searched on…and then also the additional qualifying words that…help me determine specifically what they were looking for.…So If I know that someone is looking for a Hot Springs Spa…& Resort, I'm going to look at all those search phrases…and then I want to look specifically at what they did.…

I want to look and see how many sales were the…result of people looking for Hot Springs Spa & Resort.…How many KPIs were met or if they left immediately.…If they left immediately, that tells me that they did not find what they wanted.…The KPIs are everything from engagement on the website,…staying on, looking at additional pages, downloading any information.…Maybe doing the online chat.…Obviously, the sale is the booking and that's my ultimate goal.…

That's what I want people to do, and so for each sub-segment, I'm…