Defining your "how"

…The how of a release weaves an action component into the content.…A press release should educate, while also helping to inspire action.…The how can include things like attending an event, visiting a company…website, watching a video, visiting a store location or making a call.…Define your action request, your how, and make sure it is woven into your release.…The Landon Hotel San Francisco has a…website address to direct interested people, and…in the brainstorm they made a note…to reinforce that reservations are strongly recommended.…

The best place to put a how into a release…is at the end, before the about the company part.…A how is usually one sentence and…is sometimes an isolated sentence within the release.…The Landon Hotel press release has a short…sentence that reads, "To book your next meeting…or event at the events and meeting room…at The Landon Hotel San Francisco, visit landonhotel.com".…You can visit press release websites like prweb or pitchengine.com…or prnewswire to look at press releases written by other companies.…