Deal with problem links SEO: Link Building


show more Dealing with problem links provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth show less
please wait ...

Dealing with problem links

In the previous video, we looked at the ideal link; what you really want to get when you're outbuilding links for SEO purposes. In this video, I want to quickly cover a few things to watch for, things that you need to avoid. The first issue is something we saw when we looked at the anatomy of a link, the rel="nofollow" attribute. This was originally designed to discourage link spam in blog comments, people promoting websites dropping meaningless and irrelevant comments into blogs in order to create links back to their sites.

It tells the search engines to ignore the links, not to follow them, not to use them for PageRank or equivalent and to ignore the anchor text. In some cases search engines may actually follow these links, but they won't use them for PageRank and they do ignore the anchor text. Google has publicly stated that they treat them this way, for instance. Many different sites now automatically place the nofollow attribute into links. Links in Fa...

Dealing with problem links
Video duration: 3m 19s 2h 24m Intermediate Updated Sep 14, 2015

Viewers:

Dealing with problem links provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth

Subject:
Marketing
Author:
please wait ...