Join Peter Kent for an in-depth discussion in this video Dealing with problem links, part of SEO: Link Building (2015).
In the previous video, we looked at the ideal link; what you really want to get when you're …outbuilding links for SEO purposes. …In this video, I want to quickly cover a few things to watch for, things that you need to avoid. …The first issue is something we saw when we looked at the anatomy of a link, the rel="nofollow" attribute. …This was originally designed to discourage link spam in blog comments, people promoting …websites dropping meaningless and irrelevant comments into blogs in order to create links …back to their sites.…
It tells the search engines to ignore the links, not to follow them, not to use them …for PageRank or equivalent and to ignore the anchor text. …In some cases search engines may actually follow these links, but they won't use them …for PageRank and they do ignore the anchor text. …Google has publicly stated that they treat them this way, for instance. …Many different sites now automatically place the nofollow attribute into links. …Links in Facebook posts, for instance, are nofollow links.…
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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