Create press releases SEO: Link Building


show more Creating press releases provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth show less
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Creating press releases

I mentioned in an earlier video that company PR departments often miss the real opportunity in the form of press releases. They are out there creating press releases for all the usual reasons companies do so, but they are either not including keyworded links in the press releases or not including any kind of link, even a basic URL link back to the company site. If you're distributing press releases, it's a no brainer. Why not do it right and make the most of the work you're already doing? But even if you don't already do press releases, you may want to experiment with them.

I've seen releases used very effectively to generate traffic to sites and they often rank well in new search results. So how should press releases be distributed most effectively? There are three steps. One, write the press release. Two, decide where to distribute the release. Three, make sure the release contains links when you distribute it. I'm not going into great detail about w...

Creating press releases
Video duration: 4m 11s 2h 24m Intermediate Updated Sep 14, 2015

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Creating press releases provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth

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Marketing
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