Join Peter Kent for an in-depth discussion in this video Creating press releases, part of SEO: Link Building (2015).
I mentioned in an earlier video that company PR departments often miss the real opportunity …in the form of press releases. …They are out there creating press releases for all the usual reasons companies do so, …but they are either not including keyworded links in the press releases or not including …any kind of link, even a basic URL link back to the company site. …If you're distributing press releases, it's a no brainer. …Why not do it right and make the most of the work you're already doing? …But even if you don't already do press releases, you may want to experiment with them.…
I've seen releases used very effectively to generate traffic to sites and they often rank …well in new search results. …So how should press releases be distributed most effectively? There are three steps. …One, write the press release. …Two, decide where to distribute the release. …Three, make sure the release contains links when you distribute it. …I'm not going into great detail about writing press releases. …As you can find plenty of information about formatting and style online. …
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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