Join Elizabeth Marsten for an in-depth discussion in this video Creating ad groups without going overboard, part of Pay-Per-Click Fundamentals.
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…Ad groups are the building blocks of your PPC account, as they…house all the keywords in ads and keep them nice and tidy.…It's also really easy to treat them in one of two ways.…Hoarding, where you only have one or two ad groups and stuff…all of your keywords and ads in there, or too granular, where you…have one or two keywords in an ad group and therefore have…100 ad groups, either in a singular campaign or spread out across several.…Neither of these is really the route you want to go, especially for those…new to managing PPC, but it's an incredibly easy trap to fall into.…My first rule of thumb when it comes to ad groups, keep it simple and logical.…
You want your ad groups to be tightly themed and organized.…Let's walk through an example on how I would set…up my own ad groups using our dog collar example.…One of my pretend products is a red leather…dog collar available on three sizes small, medium and large.…In this case, we can build a myriad of ad groups…based on color, size, material and generic terms like dog collar.…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors