Join Elizabeth Marsten for an in-depth discussion in this video Creating a Google AdWords account, part of Pay-Per-Click Fundamentals.
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…Before we even start setting up a Google Adwords account…there are a few things you'll need to have on hand.…An email address, that is also a Google account or one you're willing to…turn into a Google account, that has…never been associated with an Adwords account before.…Does not have to be a Gmail email address.…And then be advised that the email that you associate with this new Adwords…account is going to have the admin…privileges and be the owner of the account.…So if this is for business, we're going to be shared with other people.…Be advised that you might want to consider creating a new email.…So that this can be shared with login and password.…
Or you can leave it behind, if you take on new employment.…So let's walk through what it's like to…start up a brand new Google adverts account.…First thing we're going to do is go to Google.com.…And you'll see in the upper right hand of the browser here.…I've already signed n with the Gmail address that I…would like to have associated with my new AdWords account.…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors