Join Elizabeth Marsten for an in-depth discussion in this video Creating a Bing Ads account, part of Pay-Per-Click Fundamentals.
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…Let's talk about now on how to start a Bing Ads account.…There are a couple things that you need to have on hand before we get started.…One is an email address that you're willing to have be a MSN Live Account.…It does not have to be a Hotmail or Outlook email address.…But it is one that you're willing to turn into one.…Be advised that the email you associate with this new Bing account, is…going to have the admin privileges and be the owner of the account.…So if this is for a business, we're going to…be sure with other people, you might consider creating a new…email account so you can share the log in password,…or leave it behind you if you take new employment elsewhere.…
So first thing first, let's go to Bing.com.…I already have the MSN account that I'm…going to associate with my new Bing ads account.…So let's go find Bing ads, and navigate into their sign up center.…Sign up for Bing ads here over on the right.…It's going to open a new screen.…And in this case, we're signing up.…I want to go ahead and sign in…
- What is pay-per-click marking?
- Understanding the pros and cons of PPC
- Creating AdWords and Bing accounts
- Setting up campaigns
- Setting daily and monthly budgets
- Researching and selecting keywords
- Writing ad copy
- Understanding Quality Score
- Leveraging display, content, and partner networks
- Using offline desktop editors