Join Matt Bailey for an in-depth discussion in this video Create effective ads, part of SEO: Keyword Strategy (2014).
…When setting up your advertising on Google AdWords, having a clear…understanding of your keyword research is going to be very important.…The trick with Google AdWords has to be as detailed as possible.…The more keywords and the more you try to encompass with a single campaign.…Really distracts and dilutes your attempt to focus on a narrow area.…Your ability to manage your campaign and to manage your budget is much more…effective when you are using a small target to reach a small group of people.…
An example of this is we're going to develop an ad group.…The ad group is going to be based on our hiking keywords.…And we're going to focus specifically on Northern California.…We're doing this because in our…keyword research we saw specifically that there…were differences between Northern and California keywords.…And so what I would recommend is setting…up a campaign specifically for targeting Southern California hiking.…And setting up another campaign…specifically targeting Northern California hiking.…
The main reason is that we saw that both sets of keywords and both ideas…
Author
Matt Bailey
Updated
10/12/2017Released
2/27/2014- Understanding how keywords work
- Using long-tail keywords, phrase patterns, and plurals
- Organizing keyword data with a keyword spreadsheet
- Interpreting data and discovering searcher intent
- Measuring keyword competitiveness and brand impact
- Examining keyword demand and keyword trends
- Applying keywords to your website for maximum searchability
- Creating effective PPC ads based on keywords
- Understanding PPC bidding strategies to avoid costly mistakes
- Measuring results so you can further prioritize marketing efforts
Skill Level Intermediate
Duration
Views
Q: This course was updated on 10/12/2017. What changed?
A: The following topic was updated: Moz. In addition, new videos were added that cover the Wordtracker keyword tool and SEO in Google Analytics.
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Introduction
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Welcome1m 13s
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1. Mine the Rich Resources of Keywords
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What are keywords?4m 11s
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The implications of keywords6m 36s
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How can we use keywords?5m 27s
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View the keyword universe3m 25s
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2. Managing Keyword Data for Maximum Insights
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Find initial keywords2m 18s
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Utilize the long tail4m 25s
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Find phrase patterns2m 15s
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Search for synonyms3m 19s
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Plan for plurals1m 56s
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3. Find Searcher Intent from Keyword Searches
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Find searcher intent1m 48s
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Measure brand impact2m 26s
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Assess the right searcher5m 45s
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Assess competitive data4m 5s
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4. Adding Three-Dimensional Keyword Data
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Compare keyword trends5m 15s
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Asking why3m 22s
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Articulating strategy2m 35s
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5. Using Keyword Management Tools
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Raven tools3m 55s
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Moz4m 26s
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SEMrush2m 27s
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Wordtracker keyword tool4m 36s
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6. Apply Keywords to Your Website
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Understand page structure3m 40s
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7. Apply Keywords to Your PPC Campaign
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Create effective ads4m 16s
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Avoid costly mistakes4m 48s
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Focus on negative keywords3m 16s
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8. Measure Your Results
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Do not be fooled by rankings3m 35s
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Measure the right outcomes6m 19s
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SEO in Google Analytics4m 43s
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Conclusion
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Next steps2m 25s
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Video: Create effective ads