Create effective ads

…When setting up your advertising on Google AdWords, having a clear…understanding of your keyword research is going to be very important.…The trick with Google AdWords has to be as detailed as possible.…The more keywords and the more you try to encompass with a single campaign.…Really distracts and dilutes your attempt to focus on a narrow area.…Your ability to manage your campaign and to manage your budget is much more…effective when you are using a small target to reach a small group of people.…

An example of this is we're going to develop an ad group.…The ad group is going to be based on our hiking keywords.…And we're going to focus specifically on Northern California.…We're doing this because in our…keyword research we saw specifically that there…were differences between Northern and California keywords.…And so what I would recommend is setting…up a campaign specifically for targeting Southern California hiking.…And setting up another campaign…specifically targeting Northern California hiking.…

The main reason is that we saw that both sets of keywords and both ideas…