The Pros and Cons of Buy Links in SEO Link Building


show more Buying links: Pros and cons provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth show less
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Buying links: Pros and cons

In this section of the course, we're going to look at the idea of buying links. I want to state though that I'm not recommending that you buy links, but I do think you need to understand what's going on here, why people buy links and why Google both punishes and rewards the purchase of links, because it really is a big part of SEO. As we saw in an earlier video, Google devised a great way to rank web pages. The real Google revolution back in 1997 was to use links to figure out both what websites were about and how important they were likely to be.

That's great, until people realize what you're doing, and then realized that they can game the system by creating links that are intended to send you the right signals. Of course from there, it's not a huge jump to the idea of paying somebody to create the links you need, and as purchasing links is now a huge business, that's a problem for Google and the other search engines, because when you pay somebod...

Buying links: Pros and cons
Video duration: 5m 5s 2h 24m Intermediate Updated Sep 14, 2015

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Buying links: Pros and cons provides you with in-depth training on Marketing. Taught by Peter Kent as part of the SEO: Link Building in Depth

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Marketing
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