Join Peter Kent for an in-depth discussion in this video Buying links: Pros and cons, part of SEO: Link Building (2015).
In this section of the course, we're going to look at the idea of buying links. …I want to state though that I'm not recommending that you buy links, but I do think you need …to understand what's going on here, why people buy links and why Google both punishes and …rewards the purchase of links, because it really is a big part of SEO. …As we saw in an earlier video, Google devised a great way to rank web pages. …The real Google revolution back in 1997 was to use links to figure out both what websites …were about and how important they were likely to be.…
That's great, until people realize what you're doing, and then realized that they can game …the system by creating links that are intended to send you the right signals. …Of course from there, it's not a huge jump to the idea of paying somebody to create the …links you need, and as purchasing links is now a huge business, that's a problem for …Google and the other search engines, because when you pay somebody to link to your site, …you may end up with great links pointing to a lousy site. …
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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