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- Hi, I'm Justin Seeley. I'm a staff author here at lynda.com, and today we're gonna be talking about Building an Online Community. Building an online community is a really important thing in today's day and age, because it's the easiest way to connect you, with your customers, or your users, online. I think it's important for any brand or business to get involved in cultivating a really nice culture around their products and services, using these new online social tools, because it's gonna put you into the conversations that are already happening all around you, that you probably don't even know about.
So, that's what we're gonna be talking about today. How to engage your customers, and how to get the most out of your online community. There are three main points that we're gonna cover today. First and foremost, we're gonna talk about how to find your audience. This means going out and searching for the customers that are already talking about your products and services online, and finding a way to become part of that conversation. Second, we're gonna be talking about designing for the social web. This means I'm gonna be showing you how to craft that perfect profile on any given social network, using a basic, three-step process.
And finally, we'll discuss how to engage your customers online. There's lots of little subtle things you need to know when you're engaging people via social media. And I'm gonna talk to you about those, so that you know exactly how to handle certain situations, and why caring about your customers is so important.