Articulate strategy SEO: Keyword Strategy


show more Articulating strategy provides you with in-depth training on Marketing. Taught by Matt Bailey as part of the SEO: Keyword Strategy in Depth show less
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Articulating strategy

Being able to present a strategy for your keyword selection is going to be necessary for many of you taking this course. Even though some of you are independent and will answer to yourselves, being able to give valid reasons for your keyword selection may still be necessary at some point, should you ever work with an SEO or need to evaluate a provider. At this point in the course, you should have worked through these keyword lists and exercises thoroughly and be more than familiar with your market. I also hope that as you have applied these research techniques to your own business, you have also found some insights and eye-opening information that will create opportunities.

The first way that I recommend articulating a keyword strategy is to show how the searcher's language may be different from the company language. I'll never forget, working for a landscape machinery manufacturer who was selling stump grinders. But on their website and in their catalog, they called them a stump cutter. Howeve...

Articulating strategy
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Articulating strategy provides you with in-depth training on Marketing. Taught by Matt Bailey as part of the SEO: Keyword Strategy in Depth

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Marketing
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