Join Peter Kent for an in-depth discussion in this video Analyzing links, part of SEO: Link Building (2015).
We've learned a lot about links in the last few videos. …We've looked at what they are and how they can help us. …By now you should know the structure of the links we need and a few things to watch for, …things that can devalue our links or even make them completely worthless. …Pretty soon we need to get started actually building links, but there's one more thing …that's worth doing. …We need to learn about link analysis. …What I'm talking about here is analyzing the links that point to a particular website. …You'll want to analyze the links pointing to the site you're optimizing of course.…
You need to know where you stand and it's a good thing to have some kind of baseline …from which you can measure improvement. …But you may also want to analyze the links pointing to your competitors, for a couple …of reasons: you'll discover what you're up against. …It can be disheartening when you discover that your competitor has a hundred thousand …links pointing to the site, but on the other hand you may discover that the competitor …
- Understanding Google PageRank results
- Analyzing links
- Building local and directory links
- Working with article syndication services
- Creating link bait
- Distributing links of social networks
- Buying links: the pros and cons
Skill Level Intermediate
Using Accessibility to Improve SEOwith Morten Rand-Hendriksen2h 29m Intermediate
Analyzing Your Website to Improve SEOwith Peter Kent1h 47m Intermediate
1. Link Basics
2. Building Links
3. The Link Game
Next steps for linking3m 27s
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