Email Marketing Basics

with John Arnold
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Email Marketing Basics
Video duration: 0s 56m 58s Appropriate for all Updated Nov 12, 2012

Viewers:

Let John Arnold show you how to get the most out of email marketing campaigns. This course offers strategies for building a quality list of subscribers and maintaining a company's brand and reputation by complying with spam laws, creating valuable email content, and ensuring emails are branded consistently. It also covers crafting marketing emails—from format and design to content—and analyzing the effectiveness of email campaigns.

Topics include:
  • Building an email list
  • Collecting email addresses
  • Offering incentives to increase signups
  • Deciding on a format for emails
  • Including links
  • Sending valuable offers
  • Creating effective From address and subject lines
  • Combing email with social media and mobile devices
  • Managing bounced and blocked email
  • Evaluating email click-through data
  • Automating email marketing
Subject:
Marketing
Author:

Welcome

(music playing) Hi and welcome to Email Marketing Basics. I'm John Arnold. Directly marketing to your target audience via email is a great way to grow your business or organization. In this course, I'll give you a broad overview of the email marketing techniques to get started. This course begins by showing you how to get your email marketing program off the ground. We'll take a look at how to build your email list while complying with regulations and consumer preferences. I'll show you which types of email content and designs are most effective.

I'll give you tips for coming up with good content, as well as making that content more valuable. We'll also discuss how to adapt your email for mobile devices, combine emails with social media, and automate your emails to save time. Tracking your emails and avoiding bounces, spam filters, and blocked email is important, so I will show you the best practices for getting email delivered, opened, and read. All of this and more is just a few clicks away, so let's get started with Email Marketing Basics.

Find answers to the most frequently asked questions about Email Marketing Basics .


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Q: Where can I learn more about internet marketing?
A: Discover more on this topic by visiting internet marketing on lynda.com.
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