Join Stefan Michel for an in-depth discussion in this video Wrap up, part of Value-Based Pricing.
- So, what we really want to achieve is that we use superior customer insight to create more value as customers. To communicate that value through a better value proposition and to capture the value we deserve through value-based pricing. And this does not start with just charging more, it starts with a profound understanding of the four capabilities of value-based pricing. Better customer insight, better understanding of the pricing economics, better understanding of price management and better understanding of pricing psychology.
Together this helps you to capture the price premium that you deserve.