Explore the benefits of value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost.
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- Hello. I'm Stefan Michel, Professor of Marketing and Service Management at IMD in Switzerland, the number-one-ranked business school in executive education worldwide. In this course, I'll walk you through the four capabilities of value-based pricing as well as give you some insight into customer segmentation, how to apply fencing and versioning to improve profitability. We talk about why pricing is pain management and why fear is the most expensive feeling in your company.
This course is designed to help you make more money by charging the price that you deserve. Let's get started.