Writing effective subject lines


show more Writing effective subject lines provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
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Writing effective subject lines

Your subject line is the part of your email that prompts your recipients to hopefully open your email and start reading immediately. Subject lines get cut off after about 40 or 50 characters, so the best way to utilize the subject line in an email is to describe the immediate benefit of opening your email with the fewest words possible. Subject lines such as July newsletter or News from ABC Company may be too generic and they're not strong enough to prompt an immediate open. Instead of generic words, choose value words for your subject lines.

Value words are words or phrases that describe the benefit your readers will receive by opening the email. Here are a few examples. If the benefit of your email is financial savings, you can use the word savings as the value word in your subject line, as in over $50 in savings in this email. If the benefit of your email is valuable information, you should use words in your subject line that describe the immediate benefit of reading your informa...

Writing effective subject lines
Video duration: 2m 28s 56m 58s Appropriate for all Updated Nov 12, 2012

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Writing effective subject lines provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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Marketing
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