Join John Arnold for an in-depth discussion in this video Writing effective subject lines, part of Email Marketing Basics.
Your subject line is the part of your email that prompts your recipients to…hopefully open your email and start reading immediately.…Subject lines get cut off after about 40 or 50 characters, so the best way to…utilize the subject line in an email is to describe the immediate benefit of…opening your email with the fewest words possible.…Subject lines such as July newsletter or News from ABC Company may be too…generic and they're not strong enough to prompt an immediate open.…Instead of generic words, choose value words for your subject lines.…
Value words are words or phrases that describe the benefit your readers will…receive by opening the email.…Here are a few examples.…If the benefit of your email is financial savings, you can use the word savings…as the value word in your subject line, as in over $50 in savings in this email.…If the benefit of your email is valuable information, you should use words…in your subject line that describe the immediate benefit of reading your information.…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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