Join John Arnold for an in-depth discussion in this video Writing an effective call to action, part of Email Marketing Basics.
A call to action is a statement that prompts your audience to take one or more…specific actions in favor of your objectives.…Calling for action isn't as simple as including a phone number in your emails or…giving people lots of links to click on, you need to give people a few hints so…they know exactly what you want them to do.…Contrary to what you see in a lot of emails, "click here" is not the best way to…call for action in an email.…Instead of click here, begin your call to action with a word that describes the action.…Examples include visit, call, download, read, or print.…
You can turn your call to action statements into links or combined them…with phone numbers or specific instructions to make the next steps as clear as possible.…Sometimes the main reason to call for action is to ask for an immediate…purchase, but there are lots of other reasons to include a call to action in your email.…For example, you can use a call to action to ask people to read your email,…by beginning your email with a statement like "Read this email before you buy online."…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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