Writing an effective call to action


show more Writing an effective call to action provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
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Writing an effective call to action

A call to action is a statement that prompts your audience to take one or more specific actions in favor of your objectives. Calling for action isn't as simple as including a phone number in your emails or giving people lots of links to click on, you need to give people a few hints so they know exactly what you want them to do. Contrary to what you see in a lot of emails, "click here" is not the best way to call for action in an email. Instead of click here, begin your call to action with a word that describes the action. Examples include visit, call, download, read, or print.

You can turn your call to action statements into links or combined them with phone numbers or specific instructions to make the next steps as clear as possible. Sometimes the main reason to call for action is to ask for an immediate purchase, but there are lots of other reasons to include a call to action in your email. For example, you can use a call to action to ask people to read your email, by begi...

Writing an effective call to action
Video duration: 2m 24s 56m 58s Appropriate for all Updated Nov 12, 2012

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Writing an effective call to action provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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Marketing
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