Understand the Design Constraints of HTML Marketing Email


show more Understanding design constraints of HTML email provides you with in-depth training on Business. Taught by Tim Slavin as part of the Effective HTML Email and Newsletters show less
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Understanding design constraints of HTML email

If you like a good design challenge, HTML is an interesting design problem to solve. The main design constraint with email is the window size you use to view an email. Typically, there's not much room to see anything in your email. And think about when your email first arrives in your reader's inbox--that's part of your design problem as well. Email design is not simply creating pretty stuff; email design also includes the copy, the From name, the subject line-- it's all of these details, and more. For example, if you start your subject line with the same text, your readers will find it easy to sort by subject line and find your emails in their inbox.

There are other issues to design around as well. For example, an email with a dark background has to be sure the fonts stayed lighter colored no matter what software is used to view the email. And what happens if images are turned off? In this email, for example, we cannot see all of the images. If we click here, however, ou...

Understanding design constraints of HTML email
Video duration: 1m 53s 2h 24m Appropriate for all

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Understanding design constraints of HTML email provides you with in-depth training on Business. Taught by Tim Slavin as part of the Effective HTML Email and Newsletters

Subjects:
Business Web Marketing
Software:
HTML
Author:
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