Tracking non-click responses


show more Tracking non-click responses provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
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Tracking non-click responses

Email links that drive traffic to a website can be tracked electronically, but non-click responses have to be tracked with a little human interaction and creativity. Here are some common non-click responses that are worth tracking. First, it's a good idea to track in- store purchases resulting from your emails if you have a physical store. To track in-store purchases, you can ask people to show your email either by printing it out or showing it on a mobile device screen. You can also track in-store purchases by including a special promotion that isn't advertised anywhere except your emails.

That way, when someone asks for the special promotion, you know the only way they found out about it was through one of your emails. Including a special promotion also works well if you want to track phone calls generated from your emails, because you can attribute any callers who mentioned a special offer to your emails. You can take that concept one step further by including a unique phone nu...

Tracking non-click responses
Video duration: 1m 45s 56m 58s Appropriate for all Updated Nov 12, 2012

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Tracking non-click responses provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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Marketing
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