Join John Arnold for an in-depth discussion in this video Tracking non-click responses, part of Email Marketing Basics.
Email links that drive traffic to a website can be tracked electronically,…but non-click responses have to be tracked with a little human interaction and creativity.…Here are some common non-click responses that are worth tracking.…First, it's a good idea to track in- store purchases resulting from your emails…if you have a physical store.…To track in-store purchases, you can ask people to show your email either by…printing it out or showing it on a mobile device screen.…You can also track in-store purchases by including a special promotion that…isn't advertised anywhere except your emails.…
That way, when someone asks for the special promotion, you know the only way…they found out about it was through one of your emails.…Including a special promotion also works well if you want to track phone calls…generated from your emails, because you can attribute any callers who mentioned…a special offer to your emails.…You can take that concept one step further by including a unique phone number…in your emails, so that anyone who calls the number is identified as someone…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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