Join John Arnold for an in-depth discussion in this video Setting up the "From" address, part of Email Marketing Basics.
Creating a familiar from line is critical to getting your emails opened and…read, because people don't like to receive emails unless they know the sender,…especially when the email comes from a business.…Unfamiliar email from lines can also result in spam complaints, even when people…have explicitly signed up for your email list, just because they don't know you.…To make your from lines familiar, ask your customers how they know you and…include that information in your from lines.…If you or your employees have personal relationships with your customers, use…your first and last names in your from lines.…
If your business is a local branch of a larger organization, make sure your from…line includes your location to differentiate your emails from the other branches…and the main corporate emails.…If your business uses an acronym, such as ABC Company, make sure your…customers also know you by your acronym. Otherwise it's best to use your full business name.…It's also important to make your address familiar.…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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