Join John Arnold for an in-depth discussion in this video Sending valuable offers, part of Email Marketing Basics.
In this section of the course I explain which types of valuable offers to send…to your email subscribers.…Valuable offers are incentives that help to overcome purchase hesitation…and decision avoidance.…The first rule of valuable offers is to know your customers, because different…groups of people may respond differently to the same offers.…For example, some people love to know about a discounted product because…they like to save money.…However, some people associate the word discount with words like discontinued,…cheap, or out of style.…
These two groups of people require very different offers.…The former may respond positively to an email announcing a sale, while the…latter is more likely to value an email announcing a sneak preview of the newest…and most expensive product line.…For the best results, conduct a survey or watch your email tracking reports to…discover what your subscribers value. Then divide your email list into groups…based on the types of offers that motivate each group.…Here are some of the best forms of valuable offers for emails, along with some…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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