Sending valuable offers


show more Sending valuable offers provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
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Sending valuable offers

In this section of the course I explain which types of valuable offers to send to your email subscribers. Valuable offers are incentives that help to overcome purchase hesitation and decision avoidance. The first rule of valuable offers is to know your customers, because different groups of people may respond differently to the same offers. For example, some people love to know about a discounted product because they like to save money. However, some people associate the word discount with words like discontinued, cheap, or out of style.

These two groups of people require very different offers. The former may respond positively to an email announcing a sale, while the latter is more likely to value an email announcing a sneak preview of the newest and most expensive product line. For the best results, conduct a survey or watch your email tracking reports to discover what your subscribers value. Then divide your email list into groups based on the types of offers that motivate each group. He...

Sending valuable offers
Video duration: 2m 47s 56m 58s Appropriate for all Updated Nov 12, 2012

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Sending valuable offers provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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Marketing
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