Planning


show more Planning provides you with in-depth training on Business. Taught by Tim Slavin as part of the Effective HTML Email and Newsletters show less
please wait ...

Planning

As we saw in earlier videos, there are three basic HTML email designs: one-column, two-column, and multicolumn product emails. In this video, we'll show how to plan for a multicolumn product email. The first step is to take a JPEG of the HTML email to be coded and take this JPEG into Photoshop, set it against a white background, and print out the result--or you can continue to work in Photoshop. In either case, you use the Photoshop Eyedropper tool to determine the background colors, border colors, and other colors used within the HTML email.

In addition, in Photoshop you use the Marquee tool to determine the height and width of different elements. For example, in this multiproduct email, the height and width of the product is 130 pixels wide and 165 pixels high. I've also defined the color for the pink in Special Occasions Bouquets and Baskets heading. When you have all of the details defined for your HTML email, the next step is to define the HTML table layout for that email.

Planning
Video duration: 1m 13s 2h 24m Appropriate for all

Viewers:

Planning provides you with in-depth training on Business. Taught by Tim Slavin as part of the Effective HTML Email and Newsletters

Subjects:
Business Web Marketing
Software:
HTML
Author:
please wait ...