Join John Arnold for an in-depth discussion in this video Offering incentives to increase signups, part of Email Marketing Basics.
It's a common misconception that people aren't willing to share their email addresses.…Actually, they are willing to share.…You just have to communicate the value of your email list effectively.…The idea is to exchange value for information.…The more valuable your emails, the more people will sign up to receive that value.…Now, there are three basic ways you can maximize the value of subscribing…to your email lists.…The first way is to make the information you put in your emails valuable in and of itself.…For example, a consultant could offer free advice via his or her email newsletter.…
You can also give your subscribers immediate incentives for joining the email list.…Immediate incentives are usually provided to subscribers in the form of an…automated email sent to the email address used for the subscription.…Use your automated emails to send a coupon or discount, a valuable download,…access to a special video, a free product or service, or anything else that has…immediate benefit to the new subscriber.…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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