Offering incentives to increase signups


show more Offering incentives to increase signups provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
please wait ...

Offering incentives to increase signups

It's a common misconception that people aren't willing to share their email addresses. Actually, they are willing to share. You just have to communicate the value of your email list effectively. The idea is to exchange value for information. The more valuable your emails, the more people will sign up to receive that value. Now, there are three basic ways you can maximize the value of subscribing to your email lists. The first way is to make the information you put in your emails valuable in and of itself. For example, a consultant could offer free advice via his or her email newsletter.

You can also give your subscribers immediate incentives for joining the email list. Immediate incentives are usually provided to subscribers in the form of an automated email sent to the email address used for the subscription. Use your automated emails to send a coupon or discount, a valuable download, access to a special video, a free product or service, or anything else that has immediate benefi...

Offering incentives to increase signups
Video duration: 1m 46s 56m 58s Appropriate for all Updated Nov 12, 2012

Viewers:

Offering incentives to increase signups provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

Subject:
Marketing
Author:
please wait ...