Join John Arnold for an in-depth discussion in this video Managing bounced and blocked email, part of Email Marketing Basics.
Email isn't delivered a 100% of the time, but undelivered email isn't…necessarily void of opportunity.…This section of the course shows you how to deal with bounced and blocked email…so you can turn as many negative results into future positives.…Bounced and blocked emails are returned to the email sender's email address with…code that tells you why the email was blocked or bounced.…Of course, email servers don't exactly have a way with words, so I recommend…using an email service provider that can categorize your bounced and blocked…emails into reports that are easier for humans to interpret.…
Bounced reports show you which emails bounced and why they bounced so that you…can take the appropriate action.…Emails that are permanently undeliverable are called hard bounces.…A hard bounce means that the email address does not exist, so it's either…misspelled, the email address has been changed, or it's been abandoned by the owner.…When you see a hard bounce on your bounce report, you should either contact your…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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