Managing bounced and blocked email


show more Managing bounced and blocked email provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
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Managing bounced and blocked email

Email isn't delivered a 100% of the time, but undelivered email isn't necessarily void of opportunity. This section of the course shows you how to deal with bounced and blocked email so you can turn as many negative results into future positives. Bounced and blocked emails are returned to the email sender's email address with code that tells you why the email was blocked or bounced. Of course, email servers don't exactly have a way with words, so I recommend using an email service provider that can categorize your bounced and blocked emails into reports that are easier for humans to interpret.

Bounced reports show you which emails bounced and why they bounced so that you can take the appropriate action. Emails that are permanently undeliverable are called hard bounces. A hard bounce means that the email address does not exist, so it's either misspelled, the email address has been changed, or it's been abandoned by the owner. When you see a hard bounce on your bou...

Managing bounced and blocked email
Video duration: 2m 9s 56m 58s Appropriate for all Updated Nov 12, 2012

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Managing bounced and blocked email provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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Marketing
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