Join John Arnold for an in-depth discussion in this video Including a mobile call to action, part of Email Marketing Basics.
When people read your emails on mobile devices, they are more likely to respond…if you include a call to action that makes it easier or more interesting for…people to take action using the device.…Here are some of the capabilities that give mobile email so much potential.…Smartphones allow people to touch or click on a phone number to immediately dial the number.…So you may want to include your phone number in your emails to make it easy for…people to contact you.…Some smartphones and other mobile devices also allow an address to automatically…link to maps and directions.…
So include your physical address in your emails if you have one or more…physical locations.…Before including links to your website in an email meant for mobile devices, you…may want to optimize your website pages.…Mobile webpages have simplified navigation and content that's easier to read…on smaller screens.…A good web designer can help you to detect mobile device visitors and serve up a…version of your website that's friendly to each type of device.…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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