Including a mobile call to action


show more Including a mobile call to action provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
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Including a mobile call to action

When people read your emails on mobile devices, they are more likely to respond if you include a call to action that makes it easier or more interesting for people to take action using the device. Here are some of the capabilities that give mobile email so much potential. Smartphones allow people to touch or click on a phone number to immediately dial the number. So you may want to include your phone number in your emails to make it easy for people to contact you. Some smartphones and other mobile devices also allow an address to automatically link to maps and directions.

So include your physical address in your emails if you have one or more physical locations. Before including links to your website in an email meant for mobile devices, you may want to optimize your website pages. Mobile webpages have simplified navigation and content that's easier to read on smaller screens. A good web designer can help you to detect mobile device visitors and serve up a version of your website that...

Including a mobile call to action
Video duration: 2m 3s 56m 58s Appropriate for all Updated Nov 12, 2012

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Including a mobile call to action provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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Marketing
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