Join John Arnold for an in-depth discussion in this video Including links, part of Email Marketing Basics.
A good test of an effective marketing email is whether or not the email…generates immediate sales or moves people closer to a purchase decision.…In short, your email should invite action and decision making.…Actions in emails usually involve clicking on links, which may include text…links, images, buttons, and other graphics.…This section of the course explains how to get the most out of the links in your emails.…Email links come in two varieties,…external web links and internal navigation links.…External links open up a browser window so the person who clicks on the link is…directed to a webpage.…
You can also create links to files stored on a server and links can open up an…email program installed on your subscriber's computer.…Emails received on a mobile device could also interpret a phone number or…an address as a link.…Phone numbers in the text of your email dial the phone number when touched and…addresses can automatically link to an online map or a map application.…There is no need to program these types of links.…
- Building an email list
- Collecting email addresses
- Offering incentives to increase signups
- Deciding on a format for emails
- Including links
- Sending valuable offers
- Creating effective From address and subject lines
- Combing email with social media and mobile devices
- Managing bounced and blocked email
- Evaluating email click-through data
- Automating email marketing
Skill Level Appropriate for all
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