Including links


show more Including links provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
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Including links

A good test of an effective marketing email is whether or not the email generates immediate sales or moves people closer to a purchase decision. In short, your email should invite action and decision making. Actions in emails usually involve clicking on links, which may include text links, images, buttons, and other graphics. This section of the course explains how to get the most out of the links in your emails. Email links come in two varieties, external web links and internal navigation links. External links open up a browser window so the person who clicks on the link is directed to a webpage.

You can also create links to files stored on a server and links can open up an email program installed on your subscriber's computer. Emails received on a mobile device could also interpret a phone number or an address as a link. Phone numbers in the text of your email dial the phone number when touched and addresses can automatically link to an online map or a map application. There is no ne...

Including links
Video duration: 3m 1s 56m 58s Appropriate for all Updated Nov 12, 2012

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Including links provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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Marketing
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