Getting your dimensions and color palette


show more Getting your dimensions and color palette provides you with in-depth training on Business. Taught by Tim Slavin as part of the Creating an HTML Email Newsletter show less
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Getting your dimensions and color palette

In this video we'll begin to learn then write down all the little details we'll need to code our e-mail. This includes colors, dimensions of key parts, and cutting out images. We'll create a worksheet that will service as a map that we'll use throughout this chapter. We'll begin by extracting color information from key blocks of our HTML e-mail. To do that click the Eyedropper Tool on the left and we'll start with our background pattern.

Because older e-mail software may not show our background image, we'll need to pick a dark color to substitute for the image. Click, go down to our color chip and we can see that this background image color has the hexadecimal value of b6b596. The next color value we need is behind the logo, it appears to be white, but let's check. That color value is indeed white; it's FF, FF, FF, then we'll get the color for the copy area.

Our goal with all of this color information is to come up with a printout or an electronic file...

Getting your dimensions and color palette
Video duration: 7m 16s 55m 27s Appropriate for all

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Getting your dimensions and color palette provides you with in-depth training on Business. Taught by Tim Slavin as part of the Creating an HTML Email Newsletter

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Business Marketing
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