Getting the job done


show more Getting the job done provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics show less
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Getting the job done

You'll need at least two technologies to execute your email marketing strategy: an authoring technology to create the content of your emails in HTML and a delivery technology that has the ability to deliver and track emails sent to a large email list. In order to do literally everything on your own, you're going to need to own your own email server. You'll need extensive programming knowledge and database skills. I don't recommend doing absolutely everything in-house, even for a large company with lots of technical resources.

Instead use an email marketing provider or EMP to help you run your strategy. An EMP is a company that offers a suite of tools to help you create, send, and track your own marketing emails. Most EMPs allow you to create emails without the need to know any HTML or the programming languages. And you won't need to set up and manage your own email servers and delivery gateways, because EMP is sending email from their servers on your behalf. Your custome...

Getting the job done
Video duration: 1m 50s 56m 58s Appropriate for all Updated Nov 12, 2012

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Getting the job done provides you with in-depth training on Marketing. Taught by John Arnold as part of the Email Marketing Basics

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Marketing
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